The best advice on writing backgrounds comes from page 2 of the core rules: "Balance the enjoyment rather than the numbers."
The most important thing is to try and make something that's fun to play as. Something that will spark a player's imagination and inspire ideas about who this person they've rolled is.
Keeping that in mind, here are the rules of thumb that I try to follow when writing backgrounds:
1 Focus on a specific flavor and write only as much as it takes to convey that flavor.
2 Don't repeat information, unless you specifically want to make the repetition a joke or an important detail.
3 Imply information more than you actually write details.
4 When you do give details make them interesting and something that readers wouldn't automatically assume. (ex: An immortal hero background would obviously have a legendary weapon, so don't list their sword in their possessions. Instead list a battered photo album of their past companions.)
5 Don't go overboard with possessions and skills, only give the key elements of the flavor.
6 Only give a special ability if it's vital to enhancing the flavor.
7 Keep the background open enough that it can apply to multiple sequential characters. It's a background for a group/profession of people, not an individual.
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